Julian Vonk · Creative business strategist & marketeer

I'm Julian Vonk

Creative business
strategist &
marketeer

Open to new work

Utrecht, NL

Brand strategy ✦ Social media ✦ Ads & SEO ✦ Qualitative research ✦ Intercultural ✦ AI & automation ✦ Human-centred ✦ Curious ✦ Analog photography ✦ Good listener ✦
Brand strategy ✦ Social media ✦ Ads & SEO ✦ Qualitative research ✦ Intercultural ✦ AI & automation ✦ Human-centred ✦ Curious ✦ Analog photography ✦ Good listener ✦

Where creativity, culture and business grow.

I'm finishing my BA in International Creative Business at Hogeschool Utrecht. Right now I'm doing the marketing for a healthcare provider for children, where I came up with a new brand strategy and rolled it out, from the first concept to what teams use every day.

I love working with people, for people. I keep close to new tools and tech, but I use them to leave more room for human connection and creative thinking, not less.

✦ Project 01 · Graduation

Seed Your Path · BA Creative Business, HU

Graduation project

How does a digital marketing agency keep its Gen Z talent? A research-led retention strategy for Seeders, built around the growth of a tree.

● 2025 – 2026 · Client: Seeders

how I got there ↓

01 · The question
Why do Gen Zers drift away?

Seeders already offered paid learning hours, a skill tree and development cycles. Juniors still left. So I asked why the offer wasn't landing.
→ finds the real problem
02 · Listen
21 conversations

6 interviews with Gen Z professionals and 9 intake talks inside the agency, built on a proven psychology model of what keeps people motivated at work: freedom, growth and connection.
→ listens before deciding
03 · Prototype
Testing my prototype

I designed a first prototype of the growth path and had six more Gen Z professionals sort its building blocks, to see what they would actually use.
→ tests ideas early
04 · The insight
Not what you offer, but how

Juniors liked almost every development idea on paper. But as soon as it felt like being watched, or like extra work on top of their job, it pushed them away. So the real question was not what to offer, but how.
→ spots where ideas backfire
05 · The outcome
The final product

A growth path built from what Seeders already offers, made visible and protected in the calendar, plus one new thing: an experienced colleague as a growth partner for every junior.
→ designs what can actually run

✦ Project 02 · My own

Founder & editor · 2026 – nowwork in progress

Eurobyte

Europe's tech deserves a spotlight ↓

Europe is building its own path in tech: its own AI, its own chips, its own rules for big platforms. Yet most coverage still looks at it from an American point of view. I saw important European tech stories going untold, right when they start to matter most.

So I started Eurobyte, my own news site. It is where I put everything I do in marketing into practice, end to end: finding an audience, building a brand from zero, writing and publishing, and growing the channels. It's a work in progress and far from perfect yet, but I improve it every week: testing what works, fixing what doesn't.

Sourcing & integrity

One thing I never compromise on: good sourcing and integrity. Every story has to stand on solid, original sources, and nothing goes live before I've checked it. In a time where AI makes it easy to publish fast, trust is what makes a news site worth reading.

Visit eurobytenews.com ↗

Always been obsessed with tech

As a kid I watched my first Apple keynote, the one where iOS 6 made way for the completely redesigned iOS 7, and it felt huge to me. Ever since, I've been hooked on the latest technology and on building things with it. Today I'm actively taking courses on AI, automation and the impact they have on work and society, and I try new tools the moment they come out.

learning right now →AIAutomationAI's impact on work

I do think AI will eventually take over a big part of the work we do now. That is exactly why I believe creativity, standing out and telling a good story will matter more than ever. Eurobyte is where I practise both: working with the newest tech, and telling the stories behind it.

What I enjoy most is the bridge between AI and the people who use it: finding where it can take over repetitive work, and getting it from a demo to something that actually runs every day.

Julian as a kid, holding a homemade iPad made of foil and a printed screen

The Eurobyte homepage with stories on European AI, the Digital Services Act and chips

Built it from scratchI set up the site, domain, hosting and analytics myself, and learned GitHub along the way.

An AI newsroom, with me as editorA small team of AI agents drafts the articles, one per desk. I built the workflow around them, and I still edit and approve every single piece before it goes live.